Social Networking sites like Twitter and Facebook are used widely as marketing tools in business. How is it used in Real Estate? Do YOU use it and if so , how effective is it for you and your clients?
Attending a seminar these days you will hear mention of Twitter and Facebook, among other things, as a way to market your business. So just how effective can these 2 networking sites really be for your business?
Twitter.com is a site that anyone can join and create a profile. After which they can update their status as many times in one day as they like. It is basically micro-blogging! You can “tweet” about anything as long as it is in 140 characters or less! Thus the “mico-blogging” ! The beauty of Twitter is that as you Tweet and others Tweet and you follow them and they follow you then eventually your status updates or “Tweets” are being seen by more and more people. They even have a “Follow Friday” which, if you are privy as to how it works, can add many more followers each week to your followers list, which in turn grows your field of readers or your reach to other cities and states, therefore giving you more potential clients! Whew!
Now what about Facebook? Well, facebook is another animal completely! While Twitter is just a micro-blog which you can update with little one line updates a few times a day, Facebook is an entire community! You can create a “group” on Facebook and invite friends and have friends invite friends and so on, which after awhile will get quite a bit of exposure for your “group” and all you have to do is maintain this “group” with relevant info and hopefully enough interesting data to cause people to start talking about you and visiting your group more often. There are many things you can do to grow your group and get more exposure for your business and for your clients homes. And again….growing your busienss exposure and getting more clients…at least that is the hope.
I guess the bottom line here is do you think getting more exposure for your clients homes as well as for your business, in general, is a good thing? And do you think it is worth your time? How much time, you may ask? I would post, at a minimum, 1 status update a day on Twitter and a relevant article, picture or status update daily on FB. That may turn out to be 30 minutes, MAX a day! It should be alot less if you do not become addicted to doing it. Yes,yes,yes……I KNOW! Facebook can get you a bit distracted, this is where some self discipline will have to be exerted! JUST DO IT!
Do you think it is worth it? I do. Whether your selling Real Estate in Hendricks County, Indiana or in San Diego, Californina everyone wants the same thing! We, as Realtors, want good clients and Clients want good Realtors! Social Marketing sites is one way to get that.
OH! and probably the most important thing to remember in any type of Social Marketing is, it is NOT about you! It is about your CLIENTS. And you need to be real….your readers need to hear things Real Estate specific but interesting. And if it is not necessarily about Real Estate but is interesting to others, that is ok too! Make people want to come back and read what you have to say, make people feel as though you care about others…No, it s not a game, you need to be genuine. You really do need to make it about others needs and let it show in your updates. Attraction marketing is a whole other ballgame, which I will talk about in a later blog!
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